Forrester Wave™ Report: Master Data Management
The Open Data Initiative and Universal Customer 360 ID are exciting news for the industry. However, both of these initiatives have the challenge of maintaining data accuracy to achieve a real comprehensive view of customers. Data that’s trapped in silos across disparate applications cannot be accurately combined and reconciled. Companies that bet only on the Open Data Initiative or Salesforce Universal Customer ID effort will find themselves at a competitive disadvantage and won’t be capable of delivering full customer 360 experiences.
Only next-generation modern Master Data Management (MDM) technologies can provide the complete customer 360 view. Forrester creates the evaluations of a list of MDM vendors based on product fit and customer success. Read the report and get the solutions to achieve the real single source of truth.
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