Contact Us

The New Business Imperatives: Customer Obsession Through Data-Led Strategies

April 2, 2019 10:00 am

Webinar:

Customer Obsession Through Data-Led Strategies

The New Business Imperatives: Customer Obsession Through Data-Led Strategies

For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor — personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning…

However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

  • What drives consumer choice in today’s world of digital commerce
  • Top capabilities that leading organizations are investing in to win business

Guest Speakers

Guest: Brendan Witcher
VP / Principal Analyst
Forrester

Ajay Khanna
VP Marketing
Reltio