The relationships between the data points can provide higher business value than the individual data points themselves, empowering enterprises to maximize their data assets. Enterprises leverage the relationships and derived insights to make real-time operational decisions such as customer recommendations, product bundling, or logistical support.

Social media networks and their ranking algorithms, sophisticated supply chain networks, and cloud-driven business services have established the benefits of graph technology in discovering the powerful relationships between distributed large volumes of data.

Big data benefits from the high flexibility, advanced indexing capabilities, and faster searches the modern graph technology offers.