Why are companies saying goodbye to Legacy MDM?

Most companies have accelerated their digital transformation. And, their legacy MDM system is holding them back.
Transformations require real-time data at scale to drive initiatives from one endpoint to another such as:

  • Enable connected customer experiences across digital and human interactions
  • Drive hyper-personalization at scale
  • Accelerate real-time operations at scale
  • Simplify compliance with emerging privacy laws, consent and communication preferences
  • Enable direct-to-consumer (D2C) engagement
  • Power digital innovation and accelerate revenue from new idea
  • Prevent revenue leakage and risk of storing data across multiple systems