Search by Default
What: Indexing is automatic
Why: Enables search on any data attribute with speed. This cuts down response time with improved results.
Cloud Architecture and Scaling
What: Scale to meet the needs of 1000s of employees and systems for peak times (for example, meeting customer demand during holidays, the launch of a new ad campaign or promotion, or new product launch). It also supports the real-time operational needs and an API approach to power the systems that support digital and human interactions.
Model/Rule-Based Source Control
What: Change your data model for MDM storage and exposure on the fly
Why: Provides a standard for the team to align around, allows rollback to previous version, and came make changes without customer impact