Reltio Connected Customer 360 can be used to launch your big ideas, launch your new products, introduce new business models. For example, pay-for-performance in healthcare or subscription-based services, just like Airbnb and Netflix. Once you have your data in place and mission-critical data foundation ready, you can operationalize your transformation initiatives. This is where your digital transformation roadmap starts with connected customer data. Then, you can fuel all your ML and AI investments with this data, whether it is to understand more about the customers and determine the next best action for a customer or to launch new services for your customers.