Reltio for Chief Marketing Officers (CMO), and Marketing Operations
- Personalization at Scale
- Connected Omnichannel Experiences
With near perfect execution, companies such as Amazon, Facebook, Netflix and others have raised consumer expectations sky high. Customer experience is now a leading differentiator. A proliferation of channels including web, social and mobile provide unprecedented ways of communicating with customers. This creates new and exciting opportunities, as well as increased competition.
As a CMO, you’re inundated with the latest tools to generate leads, perform account-based marketing, perform revenue attribution, retargeting and to execute personalized marketing videos. But none of this matters unless you have a reliable data foundation. Fortunately today’s Modern Data Management Platform as a Service (PaaS) doesn’t require months and years of IT setup. It’s available now, with fast time to value in the cloud.
Reltio helps understand CMOs understand customer needs as they evaluate, compare or buy products across multiple channels of engagement. Omnichannel support for marketing, sales and service activities require uniform and complete customer understanding. Delivering consistent messages across departments and channels, and throughout the consumer journey is essential for good customer experiences. This is possible only when there is a single source of truth for reliable customer data. Reltio Cloud data-driven applications provide:
Reltio Cloud provides a perfect platform to centralize the representation of customer information across multiple lines of business, channels and departments.
Reltio’s data-driven applications bring together data from multiple internal, third-party subscriptions, public and social sources to uncover relationships, not just between consumers and products, but locations, family members, channels and transactions. Model many-to-many relationships among all personas for better customer understanding and accurate segmentation. Information is continuously cleansed and correlated to form a reliable data foundation for insight and action.
With data blended into one place, marketing, commercial and support teams can get visibility into customer preferences, behaviors, product interests and channel choice. They can understand customers’ needs and can provide personalized experience based on the complete information. Insights like churn propensity, lifetime value and abandonment rates can be delivered to relevant teams in the context of their job and objectives.
Machine learning and predictive analytics can suggest next-best-actions to send relevant and consistent information to the customers and find opportunities for up-sell and cross-sell.
Uncover relationships using graph technology to help you solve your householding challenges. The graph helps you group individuals into households based on their relationships and profile attributes. Graph technology combined with powerful analytics help you identify influencers in your target segment and their reach. This information is crucial for successful product launches.
You can also create complete product profiles to understand the global business value and social sentiments. Worldwide real-time view of any product during a launch provides critical insights to manage the promotions and social media strategy.
With a multi-team, multi-customer focus, it’s critical to allow, as well as secure access to a convergence of information, with the proper level of role-based access and visibility. Reltio provides built-in annotating, tagging and voting on data, so that every member can contribute, and continuously improve enterprise knowledge.
You can rapidly deploy a Reltio data-driven application specific to your company’s challenges and domain focus in weeks. Reltio’s Data as a Service partnerships with third-party providers, such as LexisNexis, Dun & Bradstreet and others, offer you the choice of the best data in the industry.
Are you ready for GDPR? With so many fingers in the data pie, you need comprehensive auditing and tracking features to guarantee compliance. Reltio provides a historical trail for any data merged or updated. Reltio’s fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the application and the data.
Reltio Cloud helps create a reliable data foundation, upon which complex and dynamic relationships among various personas can be uncovered. Customers, organizations, personal relationships, channels, products, services and locations. Reltio’s modern data management helps drive the right engagement through the right channel, and enables companies to personalize experiences to deliver the right messages, at the right time.
Watch the brief video below to see how marketers and data scientists can be smarter together.
Effective May 25, 2018, General Data Protection Regulation (GDPR) will represent the most rigorous data protection regulation ever. Complying is not optional, and the penalties are very high. As companies scurry for total compliance, it makes sense to pause, assess, and use this opportunity not only for compliance but for managing customer data efficiently and gainfully.
Machine learning is surrounded by fascination and awe. It can drive better personalized experiences with customers, increase workforce effectiveness, and de-risk your organization from security threats and regulations. But, machine learning needs quality data, relevant data, and better context surrounding transactions, interactions, operations and decisions.
Over the past 10 years, Amazon’s market value has grown more than 2,000 percent. The entire retail industry is feeling the heat, and companies are investing in digital transformation initiatives to help them compete. Walmart, for example, is rapidly investing in digital capabilities and online brands (it acquired Jet.com, for example).
Reltio’s inclusion in the The Forrester Wave™: Machine Learning Data Catalogs Q2 2018, by Michele Goetz with Gene Leganza, Elizabeth Hoberman, and Kara Hartig, Forrester Research, June 2018, sparked (pun intended) several questions. Such as why was Reltio included, how did we receive such strong marks, and why were we the only Master Data Management (MDM) vendor in the Wave?