Ankur Gupta, Sr. Product Marketing Manager, Reltio
“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web.
Today we constantly consume and generate data, but often miss the real value it can create. The sheer scale can baffle the best of the minds about profitably processing the data, which comes from all sides and in all sizes. But some professionals have that much-desired talent of understanding data and what it can do for their organizations. They deserve to be recognized for their achievements in creating value for the stakeholders and raising the Enterprise Data IQ.
The Reltio Data Genius award honors the smartest and most innovative IT and business professionals who have blazed the trail in their innovative use of data for the benefit of their companies.
What makes a Data Genius, you may wonder. Is it knowing the right tools and techniques? Is it about organizing the data? Is it about Business-IT alignment? Or is it about addressing the business objectives with data?
It is much more than the sum of all these things. To begin with, a Data Genius knows that in today’s business landscape you can have data without information, but you cannot have information without data. You have access to real-time data about your customers, partners, suppliers, employees, business processes, and transactions, and that data holds a great deal of value within. The real brilliance is in getting the right information from this data and leveraging it to improve your topline.
Reltio Data Genius Recipients at #DataDriven19
Manish Sood, CEO & Founder, Reltio fittingly said in the third Modern Data Management summit (aka #DataDriven19) held in 2019, “Sunshine is inherently good and life-giving force. Sunshine is all around us, as is data. To do something useful with Sunshine, you have to harness it, as you do with data.” The genius is all about creatively harnessing the power of this new sunshine, enterprise data, to keep your customers engaged and to propel you miles ahead of competition.
How? Like the Optum team. Adopting the Modern Master Data Management (MDM) technology in healthcare, they implemented a very unique real-time account management, filtering out low-quality account data. Their efforts ensure accurate and actionable insights, helping them stay way ahead of the competitors.
Or take the visionary approach coupled with creative execution for the recipients in the Healthcare and Life Sciences vertical: Joanna Walker and Jamie Yates of AstraZeneca, Vivian Wu and Bernard Tucker of AbbVie, Mukesh Sharma of Syneos Health, Nathan Cracraft and Sahithi Paleti of Dermira, Rainey Rainville and Mary Brichford of GSK, David Eller of Grifols, the Sanofi Team, the Pfizer team, and the Eli Lilly team. They showcase harmonizing data to drive high value for stakeholders, establish a trusted foundation for digital transformation, and launch a fast track to market leader position.
Don’t Data Geniuses face any challenges? Of course they do. But they turn them into smart business opportunities. Look at the case of Srilakshmi Goparaju and Lenin Pinto of Equinix. When this high-tech company was aiming for GDPR compliance, they decided to treat compliance not as an afterthought but as a key part of their data management strategy. The result was spectacular and earned them the honor of Data Genius.
The team at the global computer and printer giant, HP, has a similar story. Kevin McBride and Jay Hook of HP took the opportunity of managing mismatched B2B account data, and turned it into an exceptional B2B Account Master implementation, beginning their sophisticated digital transformation journey.
The Data Genius awards bring out lots of inspiring stories and the determination to make the company better at customer engagement. The Quicken Loans team successfully capitalized on modern Master Data Management to identify and offer the right product at the right time for the right client. Shree Seshan and Susannah Greenberg of L’Oréal aligned their consumer data with the product, transactional, and touchpoint data to understand their consumer needs and drive marketing communications.
Whether it is retail, CPG, or auto industry, unlocking the value of customer data is always challenging. Data Geniuses make sure they understand the Customer 360 and make the experience delightful.
Rob Phillips and Christopher Bradley of CarMax are leveraging data to redefine the tailored retail experience for pre-owned vehicle buyers and sellers. Bill Brumlow of Petco is helping his organization successfully offer consistent experience and efficient omni-channel customer journey, while Walt Feldmann of Subway is helping his business counterparts deliver an enhanced customer experience via their mobile loyalty app, all thanks to innovative use of customer data.
As you would expect, these exceptional individuals set their sight on long-term goals. Omer Iqbal and Lauren Castellanos from Shiseido, the personal care company, are creating a next generation of data platform to deliver customer experience through a data-driven digital strategy. Suresh Jawahar of Advanced Auto Parts implemented professional customer master and plan to deliver customer value across the organization by embracing new technologies and capabilities.
The best part is that the Data Geniuses do not stop. They relentlessly work at making things better. They are the thought leaders and torch-bearers in the truest sense. We at Reltio cheer for them and want to see more such greats!