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The Magic of Modern Master Data Management: Making Data Work for Healthcare and Life Sciences

Ankur Gupta, Sr. Product Marketing Manager, Reltio

Digital transformation, big data analytics, and machine learning – the buzzwords echoing the Healthcare & Life Sciences industry signify a new era of delivering connected and personalized customer experience through 360 customer profile.  If you are rethinking customer engagement and planning a better customer experience, we have a very special event lined up for you.

Learn from the experts, catch ideas in panel discussions, and network with top professionals.  The Modern Data Management Summit 2019 taking place in San Francisco, over February 26-27, 2019 is your ticket to discover how modern data management, data science, and business facing data-driven applications are transforming the Healthcare & Life Sciences organizations.

Dedicated Healthcare and Life Sciences Track

My earlier blog posts The Fastest Way to Learn Modern MDM & Personalized Customer 360 and Organize Master Data, Personalize Customer 360: Learn from the Top Industry Experts highlight some of the sessions discussing capabilities of modern data management, reliable customer data for maximum business impact, and best practices for data governance and compliance.

Healthcare and Life Sciences industry is freshly discovering how the huge data they collect can be efficiently and productively managed. We have a dedicated track for this industry covering the specific challenges and success stories in managing data.

Healthcare needs never remain the same for members. They change with time and life events. Delivering members the best experience relevant to their life stages is a top priority for healthcare providers.

The key session on Managing Experience throughout Member Lifecycle will focus on how a data-driven approach succeeds in always delivering value for their member’s needs. An expert panel from Optum, with Maria Perkins, Vice President, Growth Technologies & Proposals, Shanky Krishnan, Sr. Director, Growth Technologies Cloud Platform, Reinaldo Amaral, Director, MDM Data Quality, and Hugh Flood, Program Manager, MDM will discuss leveraging data to manage the experience throughout the member lifecycle.

In a special session, Joanna Walker, Global MDM Architect, AstraZeneca will illustrate how they leveraged Modern MDM for business-driven expansion to tap new markets in North America and Africa. She will elaborate how the cloud-based solution helps them manage more than 15M Healthcare providers and organizations, delivering consistent, reliable data to field reps in diverse global markets.

While business users focus on data analytics for improving business performance, they also know results will be as good as the quality of data they come from. Data quality and ranking capability is valuable for data stewards since it automatically prioritizes work by identifying data high in business value but low in quality.

Jamie Yates, AstraZeneca and Ramya Krishnan, Product Management, Reltio will describe how data stewards can steer their time and efforts for the greatest business impact and increasing productivity, while business users can use these ranks and scores to segment data and maximize business outcomes.

And there is more. Discover the journey of a Top 10 life sciences company through evolving data strategy, various data management use cases, and lessons learned along the way.  Vivian Wu, Senior Manager of Enterprise Data Operations, Marketing Analytics & Business Insights, AbbVie, and Bernie Tucker, Director, Data and Analytic Services, US Commercial Business Technology Solutions, AbbVie will share their insights.  

Master Data Management (MDM) in life sciences has evolved from being the traditional matching of records and creating clean data, to automating the process of collecting and linking disparate data into a single trusted source, and effectively managing the data assets shared across the enterprise. Mukesh Sharma and Suhas Joshi will talk about the Digital Transformation at Syneos Health, the MDM journey, experiences, and learnings.

Get to know what preparing the right data for the first product launch involves, especially when bringing biotech ingenuity to medical dermatology. It needs rigorous planning, correct data strategy, cross systems coordination, agile deployment, and onboarding with failover options. Sahithi Paleti, Manager IT commercial/Medical Affairs Systems, Dermira and Bharat Tandon, Manager, Data Management and Analytics, ZS Associates will discuss their experiences around their data management approach, key challenges, and takeaways while enabling commercial readiness for Dermira’s first product launch.

John Hayes, Associate Vice President, Data Management, Sanofi, David Eller, Associate Director, Commercial Information Strategy, Grifols, and Scott Isaac, Director Global Business Intelligence Lead, Pfizer will explore customer data management strategies in the light of new customer expectations, new business models, and new compliance requirements.

Mark your calendar: February 26-27, 2019

The most focused #DataDriven19 event for all you need to know about modern data management and delivering personalized customer experience.

Learn more and request an invite at https://www.reltio.com/events/dd19