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When was the last time you tried to access information and ended up spending an hour looking through multiple systems to find it? Even worse, when was the last time your data failed to give you the right information, at the right time to help you do your job?
In observance of Friendship Day, we would like to point out how the qualities of a lasting friendship have much in common with the effects of well-managed data upon everyday life:
A friend is someone who is there for you when they rather be anywhere else
Just as you expect your good friends to be dependable, reliable data is non-negotiable. It’s table stakes for any company who is looking to be data-driven.
Let’s say you’re an expanding manufacturer with data silos across different organizations. You may need help obtaining a 360° view of your newly acquired customers and product data, for pre-merger analytics, and post-merger integration.
How about a healthcare organization with siloed, duplicated hospital and patient data? You could probably use some support for improving data management efficiencies, and omnichannel engagement with your patients.
You may even be a retailer, unable to provide a unified customer experience. In need of assistance for developing a comprehensive digital transformation strategy. One that helps you create a single, consolidated view of your customers, and uncover important householding information.
These sound like problems only a real friend could understand.
I get by with a little help from my friends
A real friend is always willing to lend a helping hand. Good data behaves similarly by providing you with consistent and contextual information that helps you with your daily activities.
Reltio’s data-driven applications combines reliable data, relevant insights and recommended actions into cloud applications. These enterprise data-driven applications give business users a consumer-grade experience, like LinkedIn, Google and Facebook.
Tailored to your industry and functional role, these data-driven applications can help you identify and reveal relationships among the people, products, places and activities you care about. They can also guide you with powerful visuals and intelligent recommendations that help you make better decisions as you complete tasks.
Workflow and collaboration capabilities also allow you to manage, curate and provide real-time feedback on data quality. These out-of-the-box workflow processes accept input and requests from business users, without using email. They also improve the accuracy and effectiveness of information through social collaborative voting, ranking and rating.
Everyone is a friend, until they prove otherwise
Your true friends have likely proven themselves to be trustworthy. Putting your data in the cloud involves a high level of trust in your data management provider.
Companies, like Reltio have gained the trust of their customers, through earning HITRUST CSF Certification status, for information security by the Health Information Trust Alliance (HITRUST).
Furthermore, compliance is maintained with Privacy Shield and General Data Protection Regulation (GDPR), which gives control back to EU citizens and residents over their personal data.
A friend is someone who knows the song in your heart, and can sing it back to you when you have forgotten the words
Good friends always provide you with insightful information that you may not have thought of. Reltio’s Commercial Graph is like that.
Architected for today’s agile enterprise, it is built with a columnar and graph hybrid store to combine, relate and store an infinite number of attributes and relationships. Created for the purpose of delivering any type of data-driven application, for any business need.
It also handles operational and analytical functions within the same data-driven application. Covering every possible scenario, while giving you the ability to imagine your data from any perspective.
True friendship is like sound health; the value of it is seldom known until it be lost
The irreplaceable value of a true friend is not always apparent. True friendships, like sound health, need maintenance and continuous improvement to endure.
Data quality works similarly. One cannot tell whether data is valuable until it is analyzed. Oftentimes, the more maintenance and improvements that are made to the data, the more valuable the insights become.
Rather than mourn over lost opportunities from poor data, make sure your data scientists and analytical platforms have access to reliable data. Reltio Insights enables advanced analytics with machine learning, so that you can access accurate information for faster results.
Unlike analytics-only tools, Reltio’s bidirectional connectors bring aggregated insights back to master data profiles. Offering valuable recommendations for business improvement to the users of data-driven applications. Thereby making your data as reliable, consistent, trustworthy, insightful and valuable as your best friend.
Ramon Chen, Chief Product Officer, Reltio
Today, organizations are considering newer approaches in data management to understand their customers better. Evolving from your legacy MDM to Modern Data Management helps lines of business and IT teams be right faster by providing reliable data, relevant insights and intelligent recommended actions. Lines of business gets immediate value in the form of data-driven applications built on the foundation of a Commercial Graph. Modern Data Management not only helps manage the master data, but also brings in omnichannel transactions and interactions at a big data scale to create 360° views of everything. While rethinking your MDM platform and strategy, consider the following:
Rapid Time to Business Value: How fast can IT connect to all data sources to create a reliable data foundation? How fast can you add new attributes or onboard new data sources? How fast can you connect to third-party data providers to enrich your data? And ultimately, how how fast can lines of business get data-driven applications, and solve problems unmet by traditional applications?
Empowering Lines of Business: Can lines of business get consumer grade, Facebook and LinkedIn-style, data-driven applications quickly? Can they collaborate with each other to make informed decisions or improve data quality?
Easy and Intelligent Recommended Actions: How easy is it to provision master data AND omnichannel transactions and interactions to your advanced analytics platforms, and bring insights back to operational and data-driven applications? How easy is it to maintain the shared data models between MDM and analytics?
Big Data Scalability: Is your data platform a multi-tenant platform as a service with big data scalability and high availability for your enterprise-class applications? Can you blend transactions and interactions with master data for a complete view? Does your data platform provide the elasticity to help you evolve with confidence, at the speed of your business? Are you worried about over- or under-investment?
With Reltio Cloud, business users get a new breed of enterprise data-driven applications, combining both operational and analytical capabilities for a true 360° view of everything, including many-to-many relationships across people, products, places, organizations and activities.
Go beyond your imagination of what MDM is and evolve to Modern Data Management. We have a guide to help you get there. Click here to get your copy today.
The Reltio marketing team was honored at Viewtopia’s annual Video Marketing Awards (VMA) in the category of Best Personalized Video Campaign.
We are always on the lookout for new, innovative ways to build awareness and drive interest in Reltio. As part of our outbound efforts, we developed via a top-of-funnel awareness campaign using personalized video technology from Vidyard.
One critical element was the reliable data that needed to be 100% accurate for the personalization to work. Getting the data wrong could have the opposite effect and impact on the personalized videos we intended to send out.
Of course we “drank our own champagne” and used our very own Reltio Cloud Modern Data Management PaaS, to ensure that the data was reliable.
The results we achieved were amazing, and the recognition at the VMAs were absolutely the icing on the cake.
Best Personalized Video Campaign
Winner: Reltio
Finalists: Veracode, Influitive
Reltio wanted a new way to build awareness and drive interest it its flagship product with a top-of-funnel awareness campaign. The company launched a personalized video campaign targeting 10,000 leads to build awareness and identify their most engaged prospects.
Results: Nearly 30% of all individuals who opened the email clicked through to watch the video. That marked a 10X increase in click-through rates compared to their average marketing campaign. Reltio is now launching a second personalized video campaign as part of its account-based marketing effort.