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Master Data Management: Perspective 2018

From the Desk of Manish Sood, CEO, Reltio Inc.

The MDM market and landscape has gone through multiple changes over the last 10+ years.

As we near the end of 2018, I’d like to thank our customers and partners that have been on the forefront of this revolution:

  1. Reltio’s rapid growth, as evidenced by our transparent publication of our audited revenues via the Inc 5000 & Deloitte awards marks us as one of the fastest growing private companies in the world, and the only MDM vendor on either list.
  2. Our unique Google-like search and LinkedIn-like filtering capabilities for business users further differentiates us from other MDM vendors.
  3. As the only native Cloud MDM vendor our customers and partners reap the benefits of innovation and rapid availability of new functionality for years to come.

Reltio is a 100% customer and partner first company, and we pride ourselves on our transparency and focus to constantly do better. Due to our rapid growth we have received feedback that we need to continue to improve our product capabilities, as well as our interactions with the goal of eliminating friction between us and our customers.

Throughout 2018, we have responded to feedback to improve customer satisfaction. Notably we launched a three prong effort:

    1. Reprioritized engineering resources
      We tasked 95 developers and quality assurance employees to burn down customer problems faster than before, and the team has recommitted to product quality with more robust quality processes.
    2. Increased technical customer support and visibility
      We increased our investment in Customer Support so that we can respond more quickly to issues immediately after they arise. Shortly we will implement a new solution that promises to improve customer support ticket visibility.
    3. Improved direct customer communications
      We continue to conduct quarterly business reviews with customers, and have expanded the scope of these reviews to include additional Reltio executives to surface areas where we can be a better partner.

What are the results of these new initiatives?

I am happy to report early progress in customer satisfaction. In November 2018, we surveyed our customers and 95% stated that they would recommend Reltio to other companies while 100% surveyed stated they intend to renew their Reltio subscriptions. We are not finished, but our re-commitment to customer delight is already yielding dividends.


I’m happy to see Reltio’s stellar growth and the recognition we’ve received over the course of 2018. A quote from a October 2018 Bloor report appropriately encapsulates our efforts to align with our customer’s vision and goals

“Three years ago we wrote that Reltio was several steps ahead of the market. Based on our latest assessment of their execution metrics related to product, technical and business innovation, and the growing adoption by some of the largest enterprises in the world, the gap may have even widened.”

Bloor Report

Once again, to our customers and partners, thank you for a wonderful 2018. We look forward to working even more closely with you in 2019. For those who are new to Reltio, please give us a call. We will assist you anyway we can to help clarify options and best practices about MDM, your Customer 360 project, or your enterprise digital transformation initiative.

Warm Regards,

Manish Sood, CEO, Reltio Inc.