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The Magic of Modern MDM: Making Data Work for Healthcare and Life Sciences

Ankur Gupta, Sr. Product Marketing Manager, Reltio

Digital transformation, big data analytics, and machine learning – the buzzwords echoing the Healthcare & Life Sciences industry signify a new era of delivering connected and personalized customer experience through 360 customer profile.  If you are rethinking customer engagement and planning a better customer experience, we have a very special event lined up for you.

Learn from the experts, catch ideas in panel discussions, and network with top professionals.  The Modern Data Management Summit 2019 taking place in San Francisco, over February 26-27, 2019 is your ticket to discover how modern data management, data science, and business facing data-driven applications are transforming the Healthcare & Life Sciences organizations.

Dedicated Healthcare and Life Sciences Track

My earlier blog posts The Fastest Way to Learn Modern MDM & Personalized Customer 360 and Organize Master Data, Personalize Customer 360: Learn from the Top Industry Experts highlight some of the sessions discussing capabilities of modern data management, reliable customer data for maximum business impact, and best practices for data governance and compliance.

Healthcare and Life Sciences industry is freshly discovering how the huge data they collect can be efficiently and productively managed. We have a dedicated track for this industry covering the specific challenges and success stories in managing data.

Healthcare needs never remain the same for members. They change with time and life events. Delivering members the best experience relevant to their life stages is a top priority for healthcare providers.

The key session on Managing Experience throughout Member Lifecycle will focus on how a data-driven approach succeeds in always delivering value for their member’s needs. An expert panel from Optum, with Maria Perkins, Vice President, Growth Technologies & Proposals, Shanky Krishnan, Sr. Director, Growth Technologies Cloud Platform, Reinaldo Amaral, Director, MDM Data Quality, and Hugh Flood, Program Manager, MDM will discuss leveraging data to manage the experience throughout the member lifecycle.

In a special session, Joanna Walker, Global MDM Architect, AstraZeneca will illustrate how they leveraged Modern MDM for business-driven expansion to tap new markets in North America and Africa. She will elaborate how the cloud-based solution helps them manage more than 15M Healthcare providers and organizations, delivering consistent, reliable data to field reps in diverse global markets.

While business users focus on data analytics for improving business performance, they also know results will be as good as the quality of data they come from. Data quality and ranking capability is valuable for data stewards since it automatically prioritizes work by identifying data high in business value but low in quality.

Jamie Yates, AstraZeneca and Ramya Krishnan, Product Management, Reltio will describe how data stewards can steer their time and efforts for the greatest business impact and increasing productivity, while business users can use these ranks and scores to segment data and maximize business outcomes.

And there is more. Discover the journey of a Top 10 life sciences company through evolving data strategy, various data management use cases, and lessons learned along the way.  Vivian Wu, Senior Manager of Enterprise Data Operations, Marketing Analytics & Business Insights, AbbVie, and Bernie Tucker, Director, Data and Analytic Services, US Commercial Business Technology Solutions, AbbVie will share their insights.  

Master Data Management (MDM) in life sciences has evolved from being the traditional matching of records and creating clean data, to automating the process of collecting and linking disparate data into a single trusted source, and effectively managing the data assets shared across the enterprise. Mukesh Sharma and Suhas Joshi will talk about the Digital Transformation at Syneos Health, the MDM journey, experiences, and learnings.

Get to know what preparing the right data for the first product launch involves, especially when bringing biotech ingenuity to medical dermatology. It needs rigorous planning, correct data strategy, cross systems coordination, agile deployment, and onboarding with failover options. Sahithi Paleti, Manager IT commercial/Medical Affairs Systems, Dermira and Bharat Tandon, Manager, Data Management and Analytics, ZS Associates will discuss their experiences around their data management approach, key challenges, and takeaways while enabling commercial readiness for Dermira’s first product launch.

John Hayes, Associate Vice President, Data Management, Sanofi, David Eller, Associate Director, Commercial Information Strategy, Grifols, and Scott Isaac, Director Global Business Intelligence Lead, Pfizer will explore customer data management strategies in the light of new customer expectations, new business models, and new compliance requirements.

Mark your calendar: February 26-27, 2019

The most focused #DataDriven19 event for all you need to know about modern data management and delivering personalized customer experience.

Learn more and request an invite at https://www.reltio.com/events/dd19

Organize Master Data, Personalize Customer 360: Learn from the Top Industry Experts

Ankur Gupta, Sr. Product Marketing Manager, Reltio

If connected and personalized customer experience is your immediate goal, and if you want to know everything about achieving it, look no further. Focusing on the modern way to organize master data, the upcoming Modern Data Management Summit 2019 is the best event to learn about big data analytics and machine learning to deliver personalized customer experience through 360 customer profile.

Sounds impressive? Don’t just take our word. Discover yourself. Join us in the most exciting #DataDriven19 event in San Francisco, CA. The summit promises the choicest real-world knowledge sharing sessions, unique panel discussions, and delightful industry networking opportunities.

Mark your calendar: February 26-27, 2019

With over 40 sessions featuring 60 speakers, the summit has three tracks – Modern Data Management, Personalize Customer 360, and Healthcare & Life Sciences. The best minds in industry discuss the hottest topics relevant to master data management, customer 360, data science, and business facing data-driven applications.

Rob Fuller, Digital Solution Architect, Principal Director, Accenture, will present the business and technology challenges of achieving true omni-channel marketing, and how Accenture and Reltio are joining hands in significantly reducing the time and effort required to deliver the finest omni-channel customer experience.

The master data management platforms are evolving to meet the needs of the digital economy. Aaron Zornes, Chief Research Officer, The MDM Institute will speak about the capabilities required for the next generation MDM platform that incorporates graph technology, infuses insights from the data using advanced analytics and machine learning, and offers big data scale performance in the cloud.

Michele Goetz, Principal Analyst, Forrester will discuss how businesses can transform customer experience, business models, and market competitiveness by investing in the right technology innovation, embedding intelligence into all tiers of their data management systems, and work toward customer insight systems that accelerate results.

Success Stories and Industry Best Practices

When the European regulation GDPR came into effect last year changing the way we manage personal data, it was time for businesses to rethink their data management. Srilakshmi Goparaju, Master Data Management Expert at Equinix will explore the key business benefits of using MDM to address compliance needs and how they can be smartly turned into business opportunities.

Modernizing data infrastructure and building an enterprise customer master across all acquired businesses help improve the end-to-end customer experience and uncovers new business opportunities. In an exciting session, Suresh Jawahar, Director Data Governance & MDM, Advance Auto Parts (AAP) will discuss the best practices for data management including data governance, and leveraging reliable customer data for advanced analytics to create the maximum business impact.

Omer Iqbal, Senior Vice President – Global Architecture – Digital Center of Excellence, Shiseido, will share what digital experience means for one of the leading beauty products enterprises, and how a new vision of beauty is delivered through data-driven digital strategy.

Enterprises recognize the value of connected experiences through every stage of customer journey, and want to provide relevant offers to maximize the customer lifetime value. Shree Seshan, Director – Digital IT – Data Management & Strategy, L’Oreal will explore how some of the leading organizations are succeeding in digital transformation to achieve personalized, connected customer experience in a compliant manner.

My earlier blog post The Fastest Way to Learn Modern MDM & Personalized Customer 360 highlights some more sessions on digital transformation, machine learning-enabled data management, and mega-trends around Customer 360.

Make the most of this #DataDriven19 event to stay ahead of the curve on your data strategy, digital transformation efforts, and business goals.

Learn more and request an invite at https://www.reltio.com/events/dd19

#DataDriven19 – The Fastest Way to Learn Modern MDM & Personalized Customer 360

Ankur Gupta, Sr. Product Marketing Manager, Reltio

Learn more and request an invite at https://www.reltio.com/events/dd19

The third Modern Data Management annual summit (#DataDriven19) will be held on February 26-27 2019 in San Francisco. It will have over 40 sessions and panels featuring 60 speakers.

There will be three tracks – Modern Data Management, Personalize Customer 360, and Healthcare & Life Sciences. This year’s theme “Organize Master Data. Personalize Customer 360” will cover the hottest topics relevant to master data management and customer 360, big data analytics, data science and business facing data-driven applications.

Some of the not-to-be-missed sessions are –

Learn from Ray ‘R’ Wang, Principal Analyst and Founder, Constellation Research how AI driven analytics will transform the future of business.

Michele Goetz, Principal Analyst at Forrester will discuss the pragmatic approach to machine learning enabled data management that delivers real business outcomes.

Manish Sood, CEO, Reltio will look at how leading digital organizations are using technology to meet the trust, privacy and customer experience needs today and preparing for the future.

As a data professional you face the convergence of mega-trends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. Scott Taylor, Data Whisperer & Principal Consultant, MetaMeta Consulting would discuss how to survive these unrelenting business pressures by putting your data to work!

Kevin McBride, Director, WW, Sales Data Management, HP Inc. will discuss the digital transformation journey at HP and how data management at scale helped enabled the transformation. Session will review multi-domain use cases for using data management at scale to build single view of customers with complex hierarchies.

Joanna Walker, Global MDM Architect, AstraZeneca (AZ) will discuss how AZ Center of Excellence team manage their cloud MDM platform as a service globally and innovative ways in which the AZ business is using MDM to provide reliable data to field reps.

Rick Camp, Principal & Founder Forward360 LLC will discuss a modern definition of patient centricity and provide insights into how agile Master Data Management (MDM) enables relevant & personalized patient engagement and commercial success.

There will be many more exciting sessions and panels from across the industry to set you on the right path for data-driven digital transformation for 2019.

Summit will also recognize leaders in IT and business with The Data Genius Awards. The recipients have blazed the trail for their creative use of data for the benefit of their companies raising their Enterprise Data IQ every day through continuous Data Organization and Customer 360.

Overall the event promises best in the industry networking opportunity and educational sessions that will offer new ways for companies to think about their data in the new digital economy. It will not be just about work; a fabulous evening reception on 2/26 will give you ample opportunity to mingle and play while enjoying amazing view of the beautiful San Francisco city!

We are all hands on deck working to make #DataDriven19 the most informative data management event of 2019.