How Reliable Data Helps You Personalize Engagement with Your Customers
Today we issued a joint announcement with ThinkMojo an innovative video production company, as we unveiled our 99 second product video about Reltio, and our Modern Data Management Platform as a Service.
The personalized video has been delivered to tens of thousands of individuals globally demonstrates the power of reliable, accurate data, combined with relevant insights that can help sales and marketing teams across all industries improve engagement and customer service. This video was launched to help promote Reltio Cloud Release 2016.1 which features Reltio Insights, the first and only Modern data management platform, with built-in master data management (MDM), to Apache Spark connectivity.
The foundation of reliable data using cloud MDM is essential to even attempting such personalization programs, since the accuracy of personal details can make or break such a program. Reltio was recently recognized by Forrester as a leader in the Forrester Wave: Master Data Management, Q1 2016 report (free copy available for download). In the report, Forrester recognized that the goal of MDM was to deliver higher business value and personalized context. This video scratches the surface of what can be done.
In a future post, I'll discuss how the technologies combined together to produce such targeted messaging and provide more details around the results. But for now, please take a look at the videos and let me know what you think.
Oh and if you are at Strata Hadoop World, stop by the Reltio booth #1144 to see a demo of Reltio Cloud in person!
Click here for an example of the personalized version with Reltio as the company name and Ajay Khanna VP of Product Marketing as the video viewer (and a cameo in the video)