Microsoft Acquisition of LinkedIn Reiterates the Power of Graph
Today Microsoft shocked the world by acquiring LinkedIn.
The reasons for this acquisition are still emerging, but the an excerpt from the internal memo by Microsoft CEO Staya Nadella published by “The Verge” provides insight.
“…Think about it: How people find jobs, build skills, sell, market and get work done and ultimately find success requires a connected professional world. It requires a vibrant network that brings together a professional’s information in LinkedIn’s public network with the information in Office 365 and Dynamics. This combination will make it possible for new experiences such as a LinkedIn newsfeed that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete. As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.”
In order to achieve this level of personalized, relevant insight, both Microsoft and LinkedIn have to continue to leverage power and technology of graph to capture, manage, and maintain data across relationships of entities at limitless scale. Another Verge article titled simply “Why is Microsoft buying LinkedIn?” emphasizes the power of graph across all entities, not just people.
At Reltio, we founded the company on this very premise. Our name reflects the relationships that when uncovered can profoundly change the way any company does business. That is why we created the Commercial Graph, and made it a core part of our modern data management Platform as a Service (PaaS).
But even before attempting to tie all this disparate, siloed information together, data must be made reliable. Through a combination of master data management (MDM) discipline and big data scale, Reltio is able to cleanse, augment, and relate data together of any type and source. Forrester recently published a report indicating that Graph technology was critical to any modern MDM deployment.
The combination of internal, and third party industry data feeds, with the power of collaboration through frontline business users via data-driven applications, is exactly what LinkedIn has achieved.
We view this announcement as tremendously exciting, because it continues to validate our vision for the enterprise and all of the partners and customers who are able to take advantage of the same power that Microsoft has now acquired.