Along with many I watched and marveled as the Golden State Warriors took on and defeated all challengers in the regular season. Then in the playoffs, each time they faced adversity, coach Steve Kerr seemed to have all of the answers.
One of the major turning points came with finals MVP Andre Iguodala‘s insertion into the starting line-up in game four. Making it much harder for LeBron James to continue his dominance. But how did Andre, a 31 year old veteran, play so hard after such a long season? The fact that he did not start a single game in the regular season kept him fresh. The Warrior’s deep bench and dominance during the regular season even allowed Kerr to rest league MVP Steph Curry in 20 fourth quarters, when the Warriors were way ahead.
Unsurprisingly, being a Bay Area/Silicon Valley team, owned by a venture capitalist who undoubtedly knows a thing or too about tech, analytics and data, it goes much deeper than just gut feel when resting players. As this article by ESPN, “Biggest winner of the Finals? Rest!“, points out the data that may have been the most valuable was not about shot percentage, match-ups or even opponent tendencies, but about the amount of effort, rest and potential fatigue of each player on the team. When the Warriors fans donned jerseys that said “Strength in Numbers” there was a double entendre.
What the Warriors have done is what every business is should be looking to do with their own data. Most companies focus on the “objective portion” relying on specific facts that have occurred through historical transactions from their systems, or purchased from outside sources. All of this data goes into high performance and visualization analytics that ultimately come up with what they believe to be the right answers or insights to form the basis of strategic decisions for the company.
What’s often missing is the subjective data that can be equally if not more valuable. In the Warrior’s case it was individualized feedback from their players. In business this could be input from sales teams, “the feet on the street” who are interacting with customers, and encountering the latest, most accurate data, and typically have no way of feeding that back into the mix. This is a lost opportunity, as sales people in large corporations could be their biggest data-driven advantage.
What the Warriors have shown is that a fully closed loop of objective data, complemented by subjective feedback, delivers the most reliable data. Only then can coach Kerr have confidence in the recommended actions derived from relevant insights for each player.
Surprisingly even some of the largest corporations don’t embrace this concept. Billions are being poured into analytics, but they are still siloed from any frontline business applications that are used for day-to-day execution. As the most popular consumer data-driven applications such as LinkedIn and Facebook have shown, the most immersive and complete experience comes from a new generation of apps that are both analytical and operational. Only then can you gather data from those closest to the action, while blending the information with complementry sources to get the complete picture.
Many will point out that Cleveland were shorthanded due to major injuries, and LeBron’s incredible performances to the point of exhaustion were not enough. But the Warriors tipped the scales in their favor through their version of a data-driven application, and rebounded before the playoffs even started, to ultimately become champions.
From hoops to Hadoop, congratulations to the Warriors, now it’s time for not just the rest of the NBA, but corporate America to catch up.