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Fulfilling the Promise of the 360-degree View of the Patient

Patient-centricity, patient centered thinking, and the rise of the “p-suite” in pharma companies. These are the continuing trends that will be discussed at the upcoming eyeforpharma Patient USA in Philadelphia. Over a year ago, Sanofi broke new ground by hiring Dr. Anne Beal, former Deputy Executive Director of the Patient Centered Outcomes Research Institute (PCORI), to the newly created role of Chief Patient Officer. Her new responsibilities included elevating the perspective of the patient within Sanofi and finding better ways to incorporate the unique priorities and needs of patients and caregivers.

Yet as life sciences companies continues the pursuit of a single view of “customers” often classified as HCPs, a view of patients has been even harder to come by. Partly due to HIPAA and privacy requirements, but also because, unlike healthcare providers and payers, who have regular contact with patients, life sciences companies engage mostly at the level of clinical trials, and consumer marketing.

Better understanding of the patient is top priority in life sciences, and continues with the upcoming eyeforpharma Patient Summit USA in Philadelphia. Some of the top executives will get together to discuss cultural change facilitation through enhanced cross-functional collaboration and increased employee engagement. Top of mind will also be how to value and measure patient engagement ROI. As ever regulatory compliance FDA will be a hot topic

With data about patients spread across a significant number of sources, both internal, external and social, merely identifying and collating that data can be a challenge, let alone deriving insights that can support patient-centric strategies and programs. Technology exists today to turn patient data into actionable insights for better R&D and commercial efficiency, as well as to deliver better services to the patient

One presentation at the event stands out: Inderpal Bhandari, SVP, Chief Data Officer, Cambia Health Solutions will discuss “Powering sustainable, person-centered healthcare through big data and analytics” on Oct 20th 2:30 -3:00pm ET.

Cambia Health is both a provider and payer. They have developed data-driven solutions built to serve individuals, employers, providers, brokers and more. Their tools, products and services bring value to every stakeholder. A modern data management platform and data-driven applications marry mobile analytics with real outcomes, engages and empowers the individual, and derives reliable insights to share them broadly.

With life sciences companies needing to embrace patient-driven partnerships with providers, payers, advocacies, specialty pharmacies, KOLs and advisory boards to deliver viable solutions to the patient community, this is a session not to be missed.

I have ear marked this event ever since Reltio signed up to be an exhibitor, 6 months ago we sponsored eyeforpharma Philadelphia and learned a lot about patient-centric initiatives. This go round, we are ready to start contributing and showcasing data-driven applications that support life sciences initiatives in this domain. See you there!