Master B2B Customer Data to Drive Results
FOR ENTERPRISES LOOKING FOR A TRUE CUSTOMER 360 SOLUTION
Large B2B corporations have been chasing the success of centralizing all data about their customers as a way to drive greater understanding of their wants, needs, and concerns.
The limited-quantity Master Data Management report from Forrester have been prepared for business executives, directors, and managers, to shortlist the vendors and choose a proper customer 360º view technology solution that boosts ROI & customer retention.
The Golden Path to Customer 360 - What We Learned from Serving World's Largest B2B Enterprises white paper explains the next-generation solution to achieve a real-time, contextual view of customer accounts, hierarchies & relationships.
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