By Adobe Media and Entertainment Team
Please visit https://blogs.adobe.com/digitalmarketing/advertising/brands-need-navigate-multi-screen-world/ for the complete article.
Create True 360-degree Views
“To deliver consistent information across channels, we must blend data from all internal, external, social, and third-party data sources. We must bring in all interactions and transactions and uncover customers’ relationships with other people and products to create true 360-degree views, which creates enterprise data-driven applications and data management tools.” – Ajay Khanna, Vice President of Marketing at Reltio, Inc.