By Forbes Technology Council
Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business. The post includes thoughts by Manish Sood, CEO, Reltio
Please visit https://www.forbes.com/sites/forbestechcouncil/2018/10/01/want-to-provide-a-better-website-experience-fix-these-11-overlooked-pain-points/amp/ for the complete article.
Inability To Find Relevant Information
“Finding the relevant information is the common pain point in an end-user’s online experience. This results from poor data about user behavior and preferences. Organizations must bring together all user data to create a foundation of reliable information, then use advanced analytics and machine learning to provide the personalized, context-based information the user is looking for.” – Manish Sood, Reltio, Inc.