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Secrets To Customer 360 – Ingredients That Make It Work

Customer master is the foundation for reliable data that sets the tone for customer experience, analytics, and digital initiatives across the enterprise. However, many companies have started to define a core data foundation which organizes ALL their data, and extends beyond just customer MDM.

This session will forever change your view on MDM and Customer 360 as it covers how you can:

  • Get up and running with Customer 360 (B2C, B2B) for any industry in weeks
  • Uncover relationships across people, products, and organizations, through powerful built-in graph capabilities
  • Seamlessly incorporate transactions and interactions to deliver a 360 view
  • Leverage advanced analytics and Machine Learning with pre-built algorithms and a Data Scientist ready environment
  • Automatically get personalized data-driven applications that business users can access on mobile and desktop
  • Utilize on-demand Google-like search across all your data, with point-and-click segmentation
  • Naturally solve compliance issues such as GDPR just by focusing on organizing your data
  • Gain continuous awareness of the quality and business value of your data with scores and metrics in the form of recommendations that help focus your efforts
  • Future-proof your MDM efforts, allowing you to take advantage of new capabilities and technologies with no impact upgrades, across multiple-clouds

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