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Put Your Data to Work – Master Data as the Foundation of Digital Transformation

Master data can be the most important data your company has. It’s management is vital to building a strong foundation for integration, analysis, execution and business value. As a data professional you face The Fourth Industrial Revolution’s convergence of megatrends around Customer 360, AI, Big Data, programmatic marketing, ABM, and globalization. To survive these unrelenting business pressures, it’s more critical, and strategic, than ever to “put your data to work!”