IDC: Reltio Modern Data Management Harmonizes Customer Data Globally for Top 10 Pharma
This IDC Perspective describes a top 10 pharmaceutical manufacturer deciding to explore options to streamline its master data management (MDM) system for its healthcare customer (HCM) data. Pharmaceutical and other life science companies depend upon the highest quality in their customer data, usually for healthcare providers (HCPs). MDM systems play a crucial role in providing correct and up-to-date customer data for sales and marketing efforts, as well as drug and safety information.
Mike Townsend, research manager for Life Science Commercial Strategies at IDC Health Insights, said, “Pharmaceutical and other life science companies depend upon the highest quality in their customer data, usually for HCPs. MDM systems play a crucial role in providing correct and up-to-date customer data for sales and marketing efforts, as well as for drug and safety information such as recalls. The move of big data and MDM systems to the cloud along with operational tools such as mobile computing and analytics will help life science companies get the right message to the right people at the right time.”
The IT capability lead for Commercial Sales described their experience with Reltio as:
Deliver personalized customer experiences with an agile, scalable and smart MDM.
Whether you’re a CIO in the Pharmaceutical Industry, Chief Customer Officer in Retail, or CMO in Healthcare, you’re trying to better understand your customers and deliver exceptional customer experiences at every touchpoint.
Innovative Global 2000 companies across industries are using Reltio Cloud to better understand their customers, personalize customer experiences, and accelerate their digital transformations.
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