Personalize Relevant Insights through Reliable Big Data
By Ramon Chen, CMO, Reltio
Data volumes show no sign of abating. Although storage and processing is now affordable by companies of all sizes, turning data into actionable information is an increasing challenge. Not only is the volume making finding the relevant information requiring the assistance of highly skilled, very scarce “data scientists”, it makes things even worse when the data is not reliable and you are essentially gambling with your insights. Once the data is made reliable and frontline business users can get relevant insight, the next step is to get help by providing guidance through personalized recommended actions.
This article (full PDF accessible here) describes how you can get a comprehensive, reliable, 360-degree view of people, products, organizations, places and their interactions.