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Gartner: Use MDM to Build a Life Science Customer 360-Degree View

Gartner Analyst Stephen Davies published a detailed report which features Reltio, IMS Health, HighPoint Solutions, and Veeva.

The report summary is listed below, and full report (Gartner Subscription Required) can be accessed at https://www.gartner.com/doc/3410737

Gaining a customer 360 degree view of a doctor and all affiliated customers requires master data management platforms to link all digital and nondigital interactions. Life science CIOs can use the best practices in this research to evaluate MDM solutions.

Table of Contents

  • Introduction
    • Analysis
    • Case Studies
      • Alere Uses ZS and Reltio to Deliver Measurable Results for their Medical Device business
        • Veeva and Eli Lilly Replace Informatica With Veeva Network
          • HighPoint Solutions Deploys MDM for Customer Profiles