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PharmaVoice: Solving the Reputation Challenge

Read the full article here http://www.pharmavoice.com/article/2015-11-reputation/

Or access the full digital magazine at http://viewer.zmags.com/publication/016f7ae7#/016f7ae7/65

Manish Sood, CEO of Reltio, says one way companies can improve their reputation is to stay out of the news by ensuring they comply with regulations.

One way they can do this is to put in place security and audit capabilities to ensure that sensitive data are handled in a compliant manner,” he says. “A single platform that manages distribution of content and ensures that all corporate communications meet regulatory guidelines, while adhering to customer preferences must be in place. Having a strong foundation that can bring together all the data sources needed to meet governance and transparency imperatives, such as CMS open payments reporting, or corporate integrity agreement enforcement ultimately will reduce fines and keep companies out of the news.