A Top Global Fast Food Restaurant Chain
A leading global fast food restaurant chain had a goal of driving digital transformation and personalization across their 40,000+ outlets in more than 100 countries. Creating seamless customer experiences was critical to their business. They needed to reinvent their customer loyalty program by having a single reliable view of their customers across all channels.
Using Reltio Cloud for Consumer 360 they were able to master their customer data to support global operations and feed real time information to mobile, ecommerce, marketing, and transactional applications to drive omnichannel personalization. Reltio Cloud became a foundational component of their digital transformation journey.