Top Reads for Retail Professionals
New advancements in data-driven applications are enabling retailers and consumer goods manufacturers to leverage and capitalize on data like never before. We have compiled this educational library with the most popular content to help you learn latest trends and go beyond MDM with reliable data, relevant insights, and recommended actions.
boost omnichannel sales with data-driven marketing
Whether evaluating, comparing, or purchasing, consumers want information on their terms, through their chosen channel. Omnichannel marketing strategies—from in-store location-based campaigns to social media— allow marketing teams to deliver personalized experiences like never before. Download the whitepaper.
join your customer on their journey. data shows the way
This 7-minute video demonstrates how a Consumer 360 view helps you to deliver a consistent and personalized omnichannel experience by delivering the right information, at the right time. Watch the video.
forrester the mdm crossroads - to graph or not to graph
The missing link to MDM value is the introduction of business context to master data, reshaping the foundation to handle the context needed by business stakeholders. This report shows how innovations in MDM bring context to insight with intelligent, agile, relevant, and real- time services. Download the report here.
MODERN DATA MANAGEMENT: THE NEXT STEP TO TRUE DIGITAL TRANSFORMATION
It’s time for data to be managed in such a way to make true digital transformation happen. Once Modern Data Management is in place, a consumer brand can reap substantial benefits on a continual basis. Starting with proper data quality and alignment of key data assets across systems, departments, and channels, it helps build a reliable data foundation for all your digital transformation initiatives. Businesses who will timely address this challenge will be ahead of the competition. Read full blog.
SIX CHALLENGES IN LEVERAGING BIG DATA IN RETAIL
#1 Consolidate and cleanse data from various sources. #2 Gain relevant insights from omnichannel data. #3 Create a global product master. #4 Break data silos across departments. #5 Exchange data with external parties. #6 Be compliant.
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