data-driven digital transformation

Connected Experiences. Business Agility. Functional Alignment. 

The business landscape is changing like never before. New revenue models, new competition, newer regulations and exceeding customer expectations are forcing organizations to rethink how they do business. Digital transformation is one of the key initiatives for many Fortune 1000 organizations. These organizations are looking for ways to leverage digital technologies, become agile, more productive and above all, provide a connected digital experience for their customers. For digital transformation to succeed, a solid data management foundation is a must. 

 

CUSTOMER-CENTRIC COMPANIES RELY ON RELTIO

Reltio Cloud helps companies understand the complex and dynamic relationships between various data entities. Data objects include consumers, family members, channels, products, services and locations. Reltio’s modern data management helps drive the right engagement, through the right channel, and enables companies to personalize experiences to better position their products.

 

Digital Transformation for the age of the customer

UNDERSTAND CONSUMER’S NEEDS THROUGHOUT THE JOURNEY – PRE, DURING & POST PURCHASE

Reltio helps understand customer needs as they evaluate, compare or buy products in today’s multichannel engagement model. Omnichannel support for marketing, sales and service activities require uniform and complete customer understanding. Delivering consistent information across departments, across channels and throughout the consumer journey is essential for good customer experience.

Being Data-driven: A digital transformation imperative

This is possible only when there is a single source of truth for reliable customer data. Reltio Cloud data-driven applications provide:

  • Detailed views of the customer with complete profile, interaction and transactional data converged from multiple internal and external sources.
  • Accurate consumer segmentation based on granular attributes
  • Consistent omnichannel customer experience
  • Key influencer identification based on market segment or geography
  • Householding various individuals by uncovering relationships
  • Linking of anonymous interactions with identified consumer profiles

Reltio Cloud provides a perfect platform to centralize the representation of consumer information across multiple lines of business, channels and departments.

BRING OMNICHANNEL DATA TOGETHER, RELIABLY 

Reltio's data-driven applications bring together data from multiple internal, third-party subscriptions, public and social sources to uncover relationships, not just between consumers and products, but locations, family members, channels and transactions.

Model many-to-many relationships between all data entities for better customer understanding and accurate segmentation. Information is continuously cleansed and correlated to form a reliable data foundation for insight and action.

GET RELEVANT CONSUMER INSIGHTS

With data blended into one place, marketing, e-commerce and support teams can get visibility into customer preferences, behaviors, product interests and channel choice. They can understand customers’ needs and can provide personalized experiences based on the complete information. Insights like churn propensity, life-time-value and abandonment rates can be delivered to relevant teams in the context of their job and objectives. 

Machine learning and predictive analytics can suggest next-best-actions to send relevant and consistent information to the customers and find opportunities for up-sell and cross-sell.

 

UNCOVER RELATIONSHIPS, IDENTIFY INFLUENCERS

Uncover relationships using graph technology to help you solve your householding challenges. The graph helps you group individuals into households based on their relationships and profile attributes. Graph technology combined with powerful Spark analytics help you identify influencers in your target segment and their reach. This information is crucial for successful product launches.

You can also create complete product profiles to understand the global business value and social sentiments. Worldwide real-time view of any product during a launch provides critical insights to manage the promotions and social media strategy.

COLLABORATE ACROSS TEAMS, IN REAL-TIME

With a multi-team, multi-customer focus, it's critical to allow as well as secure access to a convergence of information, with the proper level of role-based access and visibility. Reltio provides built-in annotating, tagging and voting on data, so every member can contribute and continuously improve enterprise knowledge.

START FAST,
MOVE FASTER

You can rapidly deploy a Reltio data-driven application specific to your company's challenges and domain focus in weeks. Reltio's Data as a Service partnerships with third-party providers such as LexisNexis, Dun and Bradstreet and others, offer you the choice of the best data in the industry.

 

BE COMPLIANT AUTOMATICALLY

With so many fingers in the data pie, you need comprehensive auditing and tracking features to guarantee compliance. Reltio provides a historical trail for any data merged or updated. Reltio's fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the application and the data.