Reltio for Chief Marketing Officers (CMO), VP Marketing

Segment and personalize customer experience across channels. A foundation of reliable data for your digital transformation.

With near perfect execution, companies such as Amazon, Facebook, Netflix and others have raised consumer expectations sky high. Customer experience is now a leading differentiator. A proliferation of channels including web, social, and mobile provide unprecedented ways of communicating with customers. This creates new and exciting opportunities as well as increased competition. 

MARKETING TECH BeCKONS, BUT RELIABLE DATA IS STILL THE MOST CRITICAL

As a CMO, you're innundated with the latest tools to generate leads, perform account-based marketing, perform revenue attribution, retargeting, and to execute personalized marketing videos. But none of this matters unless you have a reliable data foundation. Fortunately today's modern data management Platform as a Service (PaaS) doesn't require months and years of IT setup. It's available now, with fast time-to-value in the cloud.

UNDERSTAND YOUR CUSTOMER'S NEEDS THROUGHOUT THE Buying Cycle

Reltio helps understand CMOs understand customer needs as they evaluate, compare or buy products across multiple channels of engagement. Omnichannel support for marketing, sales and service activities require uniform and complete customer understanding. Delivering consistent messages across departments, across channels, and throughout the consumer journey is essential for a good customer experience. This is possible only when there is a single source of truth for reliable customer data. Reltio Cloud data-driven applications provide:

  • Detailed views of customer with complete profile, interaction, and transactional data converged from multiple internal and external sources
  • Accurate customer segmentation based on granular attributes
  • Consistent omnichannel customer experience
  • Key influencer identification based on market segment or geography
  • Uncovering hidden relationships and trends across customers and products
  • Linking of anonymous interactions with identified customer profiles

Reltio Cloud provides a perfect platform to centralize the representation of customer information across multiple lines of business, channels, and departments.

BRING OMNICHANNEL DATA TOGETHER, RELIABLY 

Reltio's data-driven applications bring together data from multiple internal, third party subscriptions, public and social sources to uncover relationships, not just between consumers and products, but locations, family members, channels, and transactions. Model many-to-many relationships between all personas for better customer understanding and accurate segmentation. Information is continuously cleansed, correlated to form a reliable data foundation for insight and action.

GET RELEVANT CUSTOMER INSIGHTS

With data blended into one place, marketing, commercial, and support teams can get visibility into customer preferences, behaviors, product interests, and channel choice. They can understand customers’ needs and can provide personalized experience based on the complete information. Insights like churn propensity, life-time-value, and abandonment rates can be delivered to relevant teams in the context of their job and objectives. 
Machine learning and predictive analytics can suggest next-best-actions to send relevant and consistent information to the customers and find opportunities for up-sell and cross-sell.

 

UNCOVER RELATIONSHIPS, IDENTIFY INFLUENCERS

Uncover relationships using graph technology to help you solve your householding challenges. The graph helps you group individuals into households based on their relationships and profile attributes. Graph technology combined with powerful analytics help you identify influencers in your target segment and their reach. This information is crucial for successful product launches.

You can also create complete product profiles to understand the global business value and social sentiments. Worldwide real-time view of any product during a launch provides critical insights to manage the promotions and social media strategy.

COLLABORATE ACROSS TEAMS, IN REAL-TIME

With a multi-team, multi-customer focus, it's critical to allow as well as secure access to a convergence of information, with the proper level of role-based access and visibility. Reltio provides built-in annotating, tagging, and voting on data, so every member can contribute, and continuously improve enterprise knowledge.

START FAST,
MOVE FASTER

You can rapidly deploy a Reltio data-driven application specific to your company's challenges and domain focus in weeks. Reltio's Data as a Service partnerships with third-party providers such as LexisNexis, Dun and Bradstreet, and others, offer you the choice of the best data in the industry.

 

BE COMPLIANT AUTOMATICALLY

With so many fingers in the data pie, you need comprehensive auditing and tracking features to guarantee compliance. Reltio provides a historical trail for any data merged or updated. Reltio's fine-grained clickstream analysis can even be used to alert you to abnormal data viewing patterns by application users for possible information breach or theft, or used for compliance and efficiency training of how to best use the application and the data.

WE'D LIKE TO HELP YOU power your digital transformation, and GET A MORE RELIABLE PERSONALIZED VIEW OF YOUR CUSTOMER,

Reltio Cloud helps create a reliable data foundation, upon which complex and dynamic relationships between various personas can be uncovered.  Customers, organizations, personal relationships, channels, products, services, and locations.  Reltio’s modern data management helps drive the right engagement through the right channel and enables companies to personalize experiences to deliver the right messages at the right time.