The Groundbreaking Book On How Enterprises Can Be Data Driven Today

A Review of  “Data Driven: Profiting from Your Most Important Business Asset”

Click here to win a copy of the book and submit your questions to the author Dr. Thomas Redman.

Being data-driven is a hot topic. It’s mostly used to describe the latest in big data processing and analytics, and as the Holy Grail for companies to achieve greater efficiency and profitability. However if you perform a Google search for data-driven applications there’s surprisingly little written about the use of these types of applications. So what does it really take to be data-driven?

Dr. Thomas Redman, also known as “the Data Doc” is the author of the groundbreaking book “Data Driven: Profiting from Your Most Important Business Asset” which describes all of the critical techniques, processes and organizational changes a company needs to make to make the leap to becoming a data-driven enterprise.

The book delves into many fascinating topics relevant to today’s agile enterprise:

  • The special properties that make data such a powerful asset
  • The hidden costs of flawed, outdated, or otherwise poor-quality data
  • How to improve data quality for competitive advantage
  • Strategies for exploiting your data to make better business decisions
  • The many ways to bring data to market
  • Ideas for dealing with political struggles over data and concerns about privacy rights

Dr. Redman’s passion and focus on data quality is a key differentiator compared with other books that focus more on visualization, discovery and analytical value of data. Of course data quality and master data management being a $1B+ software market is not a new topic to many of us. What’s different is Dr. Redman’s description of how data can be improved. He describes how data quality is everyone’s business, not just an IT back office function. He also outlines how business users can own and contribute to the quality of data.

As a clear indication of how far ahead of his time he was, Dr. Thomas Redman described within his book the concept of data lakes (long before the big data popularization of the term) and the need for a chief data officer (one of the hottest jobs on the market today).

Meanwhile our company Reltio in parallel developed a modern data management platform that enables data-driven applications to be delivered to frontline users to solve any business challenge. Having never read Dr. Redman’s book till now, it was amazing to see his concepts directly correlate to core offerings within our Reltio Cloud.

So it is with great excitement that we announce that in partnership with Dr. Redman we will publish posts revisiting his best work, together with his latest thoughts on what it means to be data driven today.

Within these posts Dr. Redman has graciously offered to answer any questions you may have. Click here to win your choice of digital or hard copy of his book.  

We look forward to engaging with you and highlighting the work of Dr. Thomas Redman who has rightly earned his title “the Data Doc”.


Dr. Thomas C. Redman, “the Data Doc,” is President of Navesink Consulting Group.  He helps leaders craft programs to get in front on data quality, learn to compete with data, and build the organizational capabilities to do so.   His most recent article, “Data’s Credibility Problem,” appeared in the December 2013 issue of Harvard Business Review and his fourth book, Data Driven:  Profiting from Your Most Important Business Asset, Harvard Business Press was a Library Journal Best Business Book of 2008. Prior to forming Navesink, in 1996, Tom started and led the Data Quality Lab at Bell Labs. He holds two patents.