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What M&E Brands Need to Navigate a Multi-screen World

By Adobe Media and Entertainment Team

Please visit https://blogs.adobe.com/digitalmarketing/advertising/brands-need-navigate-multi-screen-world/ for the complete article.

Create True 360-degree Views

"To deliver consistent information across channels, we must blend data from all internal, external, social, and third-party data sources. We must bring in all interactions and transactions and uncover customers’ relationships with other people and products to create true 360-degree views, which creates enterprise data-driven applications and data management tools." - Ajay Khanna, Vice President of Marketing at Reltio, Inc.