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Execute Offensive Data Strategies, Get GDPR Defense for Free

While sales and marketing are focused on growth and adopting innovative new business models, meeting regulations such as GDPR often comes at a high price of doing business. Companies seeking quick fixes usually end up licensing some specialized technology to meet such regulations, while others resign themselves to paying fines that may be levied, as they determine that the cost to fix their data outweigh the penalties that might be incurred.

This session will discuss how organizing data correctly for offensive strategies like new revenue models, improved customer experience, or other initiatives results in clean, reliable data with a natural byproduct of defensive data strategy, with the ability to meet regulations such as GDPR, and to ensure compliant, secure data access.