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The Road To Post-Merger Success Is Paved With Good Integration

By Lisa Lacy for CMO.com published on 15 May 2017 at http://www.cmo.com/features/articles/2017/4/10/the-road-to-postmerger-success-is-paved-with-good-team-integration.html#gs.pI7bgGU

Ramon Chen, CMO Reltio, recommended a data-driven approach so CMOs better understand the performance, efficiencies, and goals of their combined teams and determine the best path forward.

“CMOs should not fly blind without the appropriate data to inform decisions that need to be made on people, processes, and technology,” he said. “It should not be assumed that the acquiring company’s team and assets should just fit into the framework that exists. Every acquisition is an opportunity to look at revisiting existing processes, [learning] about new ideas and methods, and [bringing] in fresh talent that can help take the company to the next level.”

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