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Forrester: Four Steps to a Data Management Strategy in Light of Big Data

Why Read This Report


Data is the lifeblood of your entire organization. It should enlighten every function of the business, including customer experience (CX), operations, marketing, sales, service and finance. A data management (DM) strategy is critical. The goal should be clear: Provide all business functions with quick and complete access to all of the data and analytics that they need, both now and in the future. But it’s easier said than done, and that’s where strategy comes in. This March 2017 report provides a four-step process for enterprise architects to formulate a next-generation DM strategy that’s both visionary and pragmatic.

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