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Marketing and Sales Need Data on Tap (DaaS)

By JOE STANGANELLI, Freelance Contributor

Marketers are familiar—deluged, even—with cloud-based XaaS offerings that promise to provide more ease, efficiency, and value to their departments.  At the 10th annual MIT Chief Data Officer and Information Quality (CDOIQ) Symposium this month, DaaS—Data as a Service—took center stage.  

It was, after all, a conference about data—for people who work with data for a living.

Data is the new lifeblood of the economy, of the organization, and so forth; now the question is: How do you get that blood circulating and pumping—and how do you make it better when you’re actually in trouble, when the blood that you have isn’t enough, when you’re hemorrhaging?” Ramon Chen, CMO of enterprise data-management startup Reltio, posited to Symposium attendees. “Data as a Service is a form of transfusion, [and] companies are now loading their datasets into data clouds.”

Originally published at http://www.thehubcomms.com/analytics/marketing-and-sales-need-data-on-tap-daas/article/511668/ written by By Joe Stanganelli, for The Hub Comms. please click through to read the full article.