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Alere: How a Medical Device Maker Took Control of its Sales Data

How a Medical Device Maker Took Control of its Sales Data

By Thor Olavsrud CIO | Apr 29, 2016

For the full article, please visit http://www.cio.com/article/3063653/analytics/how-a-medical-device-maker-took-control-of-its-sales-data.html

For medical diagnostic equipment maker Alere, master data management was the key to unlocking its digital transformation."In hindsight, we carried our legacy process for years and years," says Jason Jarrett, senior director of business intelligence and solutions at Alere. "If I could do it again, I would have done this sooner. You're skeptical about disruption, but it would have been better to go ahead, bite the bullet and implement."

In all, he says, the process, including the creation of a new data collection and compensation process involving third-party distributors, took five to six months. The partners created the following:

  • A vision for a well-run process in finance and a new master data management strategy for the firm
  • Scorecards that rate each distributors' efforts to submit data as an incentive to deliver better data, on time
  • A master data management solution built with ZS partner Reltio that enables data stewardship
  • A new reporting platform that provides visualization and ad hoc analytics

The core of the solution is ZS ARTiS business intelligence platform, which serves as the primary database. It orchestrates feeds of data from multiple sources, including Reltio Cloud Modern Data Management Platform as a Service running on Amazon Web Services, to create Alere's new single-source data feed.

Twenty-five days processing time has now become 10 days of Alere processing time,” Jarrett says. “This has given us 500 hours we now can spend on pricing optimization, marketing strategies and campaigns, evaluating margins, product performance, etc. Internally, we saved about $400,000 or so of development costs. Alere could never have developed the same level of solution capability that ZS gave us with the solution that we have now. ARTiS is a backbone of that process and it’s an automated solution. We don’t have to go through the manual process of every month doing the same thing over and over and over again.
— Jason Jarret, senior director of business intelligence and solutions, Alere
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