An excerpt from the article by Derek Handova in Talkin' Cloud, published October 3, 2016.
In the end, to break down the walls between sales and marketing teams, MSPs and other cloud providers should always keep their customers in mind, according to the experts. Working together they can create the optimal customer experience, where customers receive personalized and relevant content and offers at the right time.
“Gaining a complete understanding of customers can lead to additional revenue opportunities and better synergy between marketing and sales,” says Ajay Khanna, vice president, product marketing, Reltio, a data management provider. “This is especially true for account-based marketing strategies, where sales and marketing work together to identify the right accounts and the right messages for the account and create tailored engagement plans for all stakeholders in the account.”
Author Derek Handova further notes "At the bottom line, data management will exist as the difference maker in making or breaking down the walls between marketing and sales. "
For the complete article go to http://talkincloud.com/cloud-computing-sales-strategies/how-get-sales-love-marketing-and-vice-versa