While master data management (MDM) has helped enterprises consolidate their views of the customer or product from within their own internal sources, these solutions have not scaled to handle the connected world. Reltio has introduced a cloud-based, data-driven applications and data management offering that not only extends master data to external data sources, but makes it actionable.
Offering a big data take on MDM, Reltio is going beyond the traditional data integration focus with a cloud-based application that incorporates analytics, machine learning, and data-as-a-service and recommends actions to business users.
While Reltio is offering its data-driven applications and data management platform to all sectors, it has released targeted services for life sciences, oil and gas, and the public sector.
Beyond the challenge of competing against well-entrenched incumbents, Reltio's chief hurdle is getting critical-mass breadth and depth of coverage in key verticals to make its value proposition sufficiently compelling. Ovum believes that a partnering strategy with third-party software providers and integrators will be critical.