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Forrester Report: Data Governance Disrupts the MDM Status Quo

When data from internal and external sources collide, organizations get a better view and understanding of customers. But when old and new data management principles collide — as they do in light of big data — organizations struggle to find a win-win path forward. Sure, data scientists might skip over significant data governance efforts in favor of speed and agility, but when an organization needs to align insights with operations and actions, all roads lead to master data management (MDM). Without an MDM strategy, data stays in a chaotic state — domains are undefined, entities exhibit no relationships, context of entities is ambiguous due to a lack of attributes, and consistent intelligence is lost. Architects know they need subject matter experts within the business to participate and own their stewardship responsibilities. But MDM tools are not business friendly or supportive of less technical roles and processes. However, MDM technology is changing. This report should spur architects to challenge their strategic vendors to modernize.


  • Sitting In The Perfect Storm — Age Of The Customer
  • Today's Data Ecosystem Has Big Implications For MDM Relevancy
  • It's Not MDM For Big Data; It's MDM For All Data
  • Comparing First-Generation MDM (2011) With Today's Generation (2014)
  • MDM Innovations Are Coming — Prepare For Data Citizenship

Key takeaways:

  • Evaluate MDM vendors' ability to meet new data governance demands.
  • Learn how to scale data governance by using data citizenship capabilities.

Vendors mentioned:

IBM, Informatica, Information Builders, Pitney Bowes, Reltio, SAP, Tamr