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Reltio Rethinks Master Data Management & Data-driven Applications

By Matt Aslett - 451 Research

Matt Aslett
MDM is by no means the sexiest topic in the data management sector, but Reltio offers a differentiated take that we think enterprises will, at the very least, find interesting. We anticipate growing interest in data-driven applications that build on and operationalize the insight gained from analyzing data from multiple sources, while the vendor’s Commercial Graph approach offers a differentiated and flexible foundation for delivering the benefits of MDM while embracing a range of data sources, both structured and unstructured as well as internal and external. The app-focused strategy also means that Reltio is not relying on having to rip and replace existing MDM deployments and should be able to gain a toehold in new customers and markets with the help of its ISV and SI partners.