Ramon Chen March 11, 2015 White Paper MDM Means Business With Data-driven Apps Ramon Chen March 11, 2015 White Paper Three Topics in One Comprehensive eBookClick here to download the full eBook PDF Manish Sood, CEO, Reltio Naveen Sharma, Head of EDW, CognizantTHE RISE, FALL, AND RISE OF MASTER DATA MANAGEMENT With many of the legacy MDM solutions due to be refreshed and a plethora of new tools and technologies now available, enterprises are looking for help in the next stage of their journey. Many conversations now focus on extracting timely value from all data types and sources, not just master data. Tools and processes are expected to manage all information in near real time and the conversations about evaluating and selecting these tools are now jointly being driven by business and IT representatives with equal passion. This is a fundamental shift in thinking for both IT and business sponsors. WHY YOUR ENTERPRISE NEEDS A CHIEF DATA OFFICER With the proper credentials, experience, and staff, your chief data officer can be a valued asset to your organization, controlling and managing your enterprise’s valuable assets not as a sideline job but as a dedicated professional. DATA-DRIVEN APPLICATIONS AND THE DAWN OF MODERN DATA MANAGEMENT Unlike traditional applications that are designed primarily to capture information or analytics that only provide generic insights, data-driven applications provide information in context for the business user with recommendations they can execute on within the same application. Results are then correlated back, closing the loop to accurately measure effectiveness, and improve future recommendations for better business outcomes.