Understanding relationships between different data entities is critical for decision-making in any organization. Sales, marketing, finance, and support waste countless hours searching for information and requesting new reports. This information should be readily available, on-demand. Data-driven applications running on Commercial Graph deliver such information enabling informed decision-making across the organization.
Reltio Cloud Nominated for 5 DBTA Readers' Choice Awards 2017. Vote for your favorite product at http://www.dbta.com/ReadersChoice/2017/Vote.aspx
Unlike other awards programs that rely on editorial staff's evaluations, the DBTA Readers’ Choice Awards are unique in that the winning information management solutions are chosen by the readers, the people who actually use them.
DM must give your business fast access to all of the data and analytics it needs to grow revenue and profits, both now and in the near future. Data is critical to virtually every function of the business, including R&D, operations, CX, marketing, sales execution, customer service, and finance. Your next-generation DM strategy must be informed by the current and future requirements of your entire business, or it will be doomed to fail. But your DM strategy also must be pragmatic in order for you to implement it successfully. A real-time DM platform is not a nice-to-have. It’s a necessity in the age of the customer. To satisfy customers at their greatest moments of need, you need a strategy that enables people to self-serve the data and insights they need to make informed decisions. Your platform must help you be agile enough to keep pace with the market.
Companies often misinterpret customer experience to mean the experience at the last touchpoint. They train customer service and sales people to be customer-centric, create the best online and mobile UI and invest in social engagement and listening. However, all these investments are futile if the underlying operations are not equipped to support the customer journey.
“We’re seeing a trend where it’s a scenario of evolve or die,” Mr. Chen says. “Large companies may have the resources, the money, and technology, and probably already invested millions of dollars 10 years ago to solve a problem, but the problem has changed and the efficiencies of the problem have changed. Their competitors, smaller pharmaceutical start-ups, can now get into the game with better systems and better cloud data management platforms. Their ability to be more agile, to know their customers better — get a 360 degree view — and to be able to service them better at a personalized level is the competitive advantage in this evolving market.”
Reltio a platform-as-a-service company that provides master data management services for disparate data sources, has announced the newest iteration of its cloud data management platform.The new version features integration with SnapLogic Inc.’s application program interface manager and improved integration with Dun & Bradstreet Corp. data.
Reltio's partnership with Dun & Bradstreet will power the next generation of account relationship management solutions. The combination of Reltio Cloud technology and Dun & Bradstreet data delivers a complete 360-degree view of accounts through the reliable, relevant and personalized hierarchy and relationship information across people, products, and places to improve sales effectiveness and customer engagement.
In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year.
Data is an asset, in more ways than one. Businesses want to monetize the data they create as much as they are interested in how they can take profitable advantage of the data that other companies may make available to them.DATAVERSITY® recently explored some data monetization issues with Ramon Chen, CMO Reltio.
Master Data is the foundational information on customers, vendors, and prospect that must be shared across all internal systems and applications. Account 360 with Reltio Cloud offers a solution around common entities with a master view using matching, cleansing and hierarchy management components. And, You can enrich your data with automated integration to Dun and Bradstreet and grow your customer views from zero knowledge to excellent insights and actionable content.
Companies deploy several operational applications such as CRM, marketing automation, order management, billing, shipping and customer support to serve and manage customers. Throughout their journey, customers interact with multiple channels like email, phone, web, stores and social media. Today, a massive amount of data flows through these systems.