Today's CMO is part CIO, part CDO and 100% data-driven. Reltio's CMO uses his own selection of tech tools to help his marketing efforts. Chen advised other marketers not to be intimidated at the thought of embracing technology; today’s platforms don’t require a tech background. “It’s not so much knowing how to implement and deploy these days but how to use it,” he said.
Reltio is trusted by some of the largest organizations in the world to manage their data, and to provide their employees with the ability to collaborate on, and access information that drives critical business decisions,” said Manish Sood, Reltio CEO. “By achieving HITRUST CSF Certification, we continue to raise the bar on our data security, ensuring that their most valuable data assets are kept safe and secure
With consumers using more and more varied shopping channels, and the expectation of hyper-personalization and engagement growing, retailers often struggle to deliver the right messages to the right consumers at the right time. Data can go a long way here, but only when it’s first managed, organized and presented in a way that allows everyday business users, such as those in sales and marketing, to use it in their everyday efforts to reach customers.
Reltio has created a revolutionary platform that is changing the way companies manage and use data,” said Mike Gustafson. “Having been around technologies that capture, store and deliver data for over 25 years, I knew instantly that Reltio had something special, and I wanted to be a part of it. My enthusiasm for the company was further magnified by the passion and drive I've witnessed from the Reltio team.
Manish Sood, Reltio CEO says the challenges of managing a start-up are many and great. But at the same time, “you’re trying to solve a problem that everyone relates to. And when you see their reaction in terms of how it simplifies life for them, and rapidly delivers value that impacts their business, that’s extremely rewarding.”
Millennials remain more partial to mobile phones and their functionality for text/SMS messaging, instant messaging and social network messaging in the enablement of what’s become known as conversational commerce than other generations. Meanwhile, these other generations (e.g., Generation X) still prefer universal email—or even a direct mailer—over the balkanized world of mobile messaging.
Companies are struggling for access to clean, current, and consolidated customer and account data. Data remains scattered across multiple systems and is often inaccurate. CRM applications are insufficient to create a true Customer 360 View and traditional MDM solutions have not fulfilled their promises either. It takes too long to onboard data from multiple sources and there is no single source of truth.
Sales teams use many systems and applications to run their operations. There are CRM, SFA, order management and billing applications to help capture customer and account information and manage various customer processes. These applications help sales to manage their day-to-day tasks, but are these tools helping them sell more?
Andy Mulholland, Vice President and Principal Analyst, Constellation Research, describes the evolution of IT Transactions with BI, to IoT Interactions with AI and males an argument for a ‘Mid Office’ architecture. He highlights Reltio as a platform that brings it all together through data-driven applications.