Sales teams use many systems and applications to run their operations. There are CRM, SFA, order management and billing applications to help capture customer and account information and manage various customer processes. These applications help sales to manage their day-to-day tasks, but are these tools helping them sell more?
Andy Mulholland, Vice President and Principal Analyst, Constellation Research, describes the evolution of IT Transactions with BI, to IoT Interactions with AI and males an argument for a ‘Mid Office’ architecture. He highlights Reltio as a platform that brings it all together through data-driven applications.
With the reliable data foundation and customer graph created, organizations can utilize big data analytics engines to process the reliable data and make informed business decisions. Options such as Apache Spark can enable relevant insights about customers and even provide intelligent recommendations to teams using graph analytics, aggregations and joins and machine learning.
Gartner Analyst Stephen Davies published a detailed report which features Reltio, IMS Health and Veeva. It references case studies which include Alere and Eli Lilly
Wipro and Reltio announce partnership to develop faster and cost effective Master Data Management (MDM) solutions. This partnership will help Reltio and Wipro’s clients bridge the gap between data and insights by boosting the reliability of information, while ensuring users get access to relevant data.
Get past the confusion of data-driven marketing and use it to expand your brand. Most companies today still have data siloed into different business units (i.e. sales, marketing and others), which leads to missed insights and opportunities. When all users within a company can access and contribute to the same pool of reliable data, everyone benefits.